Wondering who should take responsibility for your Social Media?
Although the platforms are predominately free, the cost and time involved in updating timelines, entering into / creating conversations and promoting the brand shouldn’t be ignored. Once platforms are targeted then the question arises:
Should we out-source this function?
Internal staff may not always be best placed to manage the social media accounts.
- After the initial ‘excitement’ fades will they produce consistent, regular and fresh content?
- Will they project you as market leaders, a place where you can find expertise and information of your latest product or service?
- Are they mature and sensible enough to react quickly to complaints and queries?
If you want to discuss how out-sourcing your Social Media can benefit your business, give me a call on 0777 33 91 86.